Portfolio Detail

Project Overview
Project Name:

Nusantara Coffee

Category
Brand Identity & Packaging Design

Nusantara Coffee came to us with a vision: to celebrate the diverse and bold flavors of Indonesian coffee through a brand that feels authentic, rooted, and premium. We developed a full brand identity system that reflects both heritage and modernity — from the logo to the packaging experience.

The Challenge

Nusantara Coffee aimed to differentiate itself in a saturated market of coffee brands — many of which lacked a strong cultural narrative. Our key challenges included:

  • Low brand recognition despite high product quality.
  • Overuse of cliché imagery in competitor branding.
  • Limited packaging space for storytelling elements.
  • Need for consistent application across digital and physical media.
Our Approach

We developed a culturally rooted, scalable design system that balances narrative and modern design principles. Our approach was structured in four key stages:

  • Discovery & Strategy
  • Visual Direction
  • Packaging System
  • Results from Design Testing
Visual Highlights

What We Created

Logo & Brandmark

Inspired by traditional Batik motifs and modern typography.

Color Palette

A rich blend of deep brown, soft gold, and forest green.

Packaging Design

Modular systems for different beans and roasts, featuring illustrated origin maps and batch-specific labels.

Brand Collaterals

Cups, labels, tote bags, and merchandise with consistent visual tone.

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