Revamping UX/UI to enhance call center performance and customer engagement.
Upcall, a leading call center and telemarketing service provider, needed a modern, intuitive platform to streamline operations and enhance user experience for both agents and clients. My goal was to design a seamless interface that increased efficiency, reduced friction, and boosted customer satisfaction.
telecommunication
UX/UI design | Branding
2 months
Identifying key issues and setting goals for success.
Excessive information made it hard for users to focus on key metrics.
Clients struggled with campaign setup, leading to a drop in telemarketing success.
The UI lacked a modern, professional feel, affecting brand credibility.
Data-driven design strategies for an optimized shopping experience.
Created a clean, organized interface with easy navigation.
Integrated real-time script guidance for agents.
Created a clean, organized interface with easy navigation.
Designed an effortless, step-by-step campaign creation process.
Ensured usability across all devices for on-the-go management.
Agents completed tasks more efficiently.
Optimized workflows led to better sales outcomes.
Clients found the new system more effective.
