Portfolio Detail – CV Freelancer

Project Title

Redesigning Padi Lokal's Visual Identity

A full-scale rebranding for an Indonesian sustainable fashion label, combining tradition with modern minimalism.

Client:

Padi Lokal

Services:

Branding, Packaging, Social Media

Year:

2025

The Challenge

Understanding the Mission

Padi Lokal approached us with a clear vision: to elevate their brand image while staying rooted in local values. The challenge was to create a modern identity that resonates with younger audiences without losing cultural essence.

The Approach

Design with Meaning

We began with in-depth brand discovery, identifying their voice, tone, and aesthetic direction. Inspired by Indonesia’s rich textile heritage, we crafted a versatile visual language — from the logo and packaging to digital assets — that feels grounded yet contemporary.

The Outcome

The Transformation

The new identity has brought cohesion and clarity to every customer touchpoint. Within 3 months of launch, social engagement rose by 60% and online sales grew by 40%. The brand now confidently stands out in a competitive space.

What They Say

"Working with Kharya was a transformative experience for our brand. They didn’t just give us a new look — they helped us rediscover who we are and how we want to be seen. Every element they created, from our logo to our packaging, speaks to our values while appealing to a broader, modern audience. The response has been overwhelmingly positive, and we finally feel confident in our identity. Truly grateful for the partnership!"

Padi Lokal Team

Sustainable Food Brand | Indonesia

Let’s Build Something Thoughtful Together

Looking for a designer who values clarity, intention, and craft? Whether you’re launching a brand, refreshing your website, or telling a story—I’m here to help you bring it to life.