Single Case Study
Brand voice transformation for Soléa Skincare
Helping a conscious beauty brand find clarity and warmth in every word.
Client:
Soléa Skincare
Industry:
Beauty & Wellness
Year:
2025
Overview
A complete voice transformation for a rising conscious beauty brand
Soléa Skincare approached me during a pivotal rebrand. As a clean beauty company rooted in botanical science and sustainability, they had the vision — but lacked a voice that truly resonated with their audience. Their existing copy felt generic, and their messaging didn’t reflect the warmth, care, or clarity behind their products.
The challenge
Soléa Skincare had a mission rooted in clean beauty and sustainability — but their copy didn’t reflect it. Their brand voice felt vague and inconsistent across platforms. They needed a narrative that connected with their ideal audience: conscious, ingredient-savvy shoppers who valued transparency and trust.
My approach
I guided Soléa through a full brand voice discovery process, which included:
- A tone and content audit across web and product copy
- Brand voice workshops to align voice with values
- Creation of a tone guide and sample scripts
- Crafting an email onboarding series for new customers
What Soléa said
“Juliana didn’t just write better copy — she helped us sound like who we truly are. The voice she built reflects our mission with such precision and beauty. We finally feel heard — and our audience hears us too.”
Let's shape your story together
Want your brand to sound like you? I’d love to help you find the words that make people feel something.